.Manly Bands is actually a direct-to-consumer dealer of guys's rings. The company released in 2016 after John Ruggiero, the co-founder with his wife Michelle, couldn't find a suitable wedding event band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our company discussed the company's beginning, special ring products, as well as much more. Since then, Manly Bands has gotten its own manufacturer. The manufacturing of bands from, point out, Port Daniel's bourbon barrels or Fender guitar strands generates powerful video, mentions Ruggiero, excellent for narration on social networking sites as well as elsewhere.The whole entire audio of our talk is actually embedded below. The records is revised for duration as well as quality.Eric Bandholz: Give us a review of what you carry out.John Ruggiero: My spouse, Michelle, and also I began an online ring company referred to as Manly Bands in 2016 to fix a problem of wedding event bands for men. Our company were simply wed. I have large fingers and could not discover a band that I just liked that was actually certainly not overpriced. My options were buying from a directory or having something tailor-made.I wound up buying coming from an internet site. The ring got here in a flat mailer, without any package or client service. It was an unpleasant expertise by today's ecommerce requirements.We got gotten married to, moved to Fla, as well as needed a job. Our company informed our own selves, "Our team are actually both business people. Why do not we make our very own business?" We discussed the forms of problems our team would certainly seen as well as exactly how to fix all of them. My band experience showed up, and our company opted to try to resolve it for various other individuals.Our objective when our company started was actually to pay out lease. Our company thought creating a pair many thousand dollars a month coming from this would be actually fantastic. Our experts considered it a way of life organization, certainly not high-growth. It was actually simply Michelle and me in our garage creating bands and sending all of them bent on customers. Our company had hit on something. Our notification resonated with prospects.Michelle and also I make a great team. I create concepts, and also she is actually the implementer. A lot of our success mosts likely to her innovative mind. She labels the rings as well as cultivates people. She links the rings to consumers. Describing a band only as "eight-millimeter black" really did not suffice.Our experts created rings from unique products, such as Jack Daniel's gun barrels or even special metallics. The business took off. Since then, our experts have actually grown greatly. Our experts now have more than 55 individuals in the Manly Bands family. About fifty percent of those are actually band craftsmens that do work in our lately obtained production outlet in Utah.Bandholz: When did you obtain a producer?Ruggiero: Concerning a year and also an one-half earlier. Our team had actually been their client for a long times, so we understood all of them well. Most of their service was actually retail, which really did not interest our company-- heading to mom-and-pop jewelers. They preserved their retail customers and brand. Our team got some of their resources as well as carried over employees.Bringing on a manufacturing crew has actually been among the best traits our company've done. It's been amazing to go out there and also see all of them make bands out of Fender guitar cords or metal from an M1 Abrams tank.Bandholz: Exactly how does internal production impact advertising and marketing?Ruggiero: It's been actually large. Taking an electronic camera to the other side of the workplace as well as shooting the crew utilizing turrets to cut the metallic rods or even scotch barrels into bands creates fabulous online video. We possess our cam staff around at all times. Our company make use of that video on our social networking sites and in our adds and also bulletins. Our company try to market that given that the majority of providers in the men's band space don't manufacture. They lose ship or order coming from abroad and after that transport it out. However we desire it to last a life-time and also be one thing folks can easily take pleasure in.Our team've possessed a bunch of success along with our armed forces culture compilation, where our experts resource one-of-a-kind armed forces materials. Our experts have the M1 Garand rifle stock, the lumber component, from War of the nations I. Viewing our team put that in the lathe as well as cut a part out for a ring is exciting.Our advertising and marketing for those rings talks about the background, the soldiers, where the weapon was utilized, as well as points like that. My other half as well as I analyzed filmmaking in university. Our company utilize our abilities to educate and tell a story. As an example, I lately obtained an e-mail coming from a consumer who discussed that his gramps used to steer M1 tanks. The client blessed among those bands to his grandpa, and also they had pretty a psychological swap. It behaves to help customers connect with their past and also generate something relevant.Bandholz: Where can folks get a ring coming from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, as well. I'm on Twitter and also LinkedIn.